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PLEASE READ. YOUR USE OF THIS SITE IS SUBJECT TO THE FOLLOWING PRIVACY POLICY
STATEMENT AND THE WEB SITE
TERMS OF SERVICE.
Notice
This Web site is operated by Sony Pictures Entertainment Inc. and/or its
subsidiary companies in Hong Kong (collectively, "SPE") and is intended solely
for use in the Hong Kong Special Administrative Region of the People's Republic
of China ("Hong Kong"). This privacy policy ("Privacy Policy") applies to
information that you provide to SPE via this site, and/or by use of other
services (collectively, the "Services") that may be provided by other means or
media, including as set forth below and as defined in the applicable Terms of
Service or other terms. This Privacy Policy is intended to provide you notice
of SPE's information management practices, including the types of information
gathered, how it is used and safeguarded, and the degree to which you may
control the maintenance and sharing of your information. Your use of any SPE
Service or Web site constitutes acceptance of this Privacy Policy and any other
applicable terms. The Terms of Service
for this Web site are hereby incorporated by reference.
Personally Identifiable
Information That We Collect
SPE respects your privacy and is committed to protecting personally
identifiable information that you provide in connection with your use of its
Web sites and Services
E-mail Newsletter Subscriptions
To subscribe to our e-mail newsletters, you will need to provide your e-mail address. You may also be asked
for other information when you subscribe.
User Accounts
In order to use our chat rooms, message boards, and certain other Services, you
will need to register and create a user account ("User Account"). There is no
cost to create a User Account in most cases. You may be asked to choose a user
name, screen name, or member name (each, a "User Name") and password. Please do
not use your real name or the real name of another person when selecting a User
Name. You will also be asked to provide certain personally identifiable
information and other information about yourself, such as your first and last
name, date of birth, address, telephone number, and e-mail address.
Please note that your User Name will be available to the Internet's general
public while you participate in some Services, like chat rooms or message
boards, so you should exercise discretion when using these Services.
This Privacy
Policy does not apply to any information you may
disclose publicly in such Services.
In some instances, you may choose to create a "Public Profile" that will be
available to others on the Internet. Public Profiles are managed entirely by
you, and you are solely responsible for your Public Profile's content and its
"public" or "private" status. You are also responsible for maintaining and
updating the registration information in your User Account with current and
complete information. You may access, edit or remove your Public Profile by
signing in to your User Account and following the directions there. You can
also send an e-mail to
poheidi@edkofilm.com.hk to request deactivation of your User Account.
Special Promotions and Purchases
To participate in some Services such as sweepstakes, contests and surveys
("Special Promotions"), or to make online purchases ("Purchases"), you will
need to provide personal information, such as your name, mailing address,
e-mail address, phone number, and date of birth. Your information may be
collected by SPE or by a third party, such as a co-sponsor or a vendor involved
in, or providing services in connection with, a Special Promotion, or an
e-commerce partner in the case of a Purchase.
If you make a Purchase or enter a sweepstakes or other Special Promotion on one
of our sites or through our Services, SPE will collect your personally
identifiable information, and you are deemed to consent to us providing your
information to third parties who provide certain services such as processing of
credit card transactions, customer service, promotion or sweepstakes
administration, order fulfillment and/or prize delivery, as applicable. As more
fully described below in
Use, Disclosure, and Sharing of Information -
Personally Identifiable Information,
these third parties are prohibited from using this information for their own
marketing purposes and/or from sharing, selling, or otherwise distributing any
personal data of our customers, unless you choose to opt in for such additional
uses and/or disclosure by the third parties, under their respective privacy
policies.
If you make a Purchase or enter a Promotion (such as a sweepstakes) in which
SPE is participating on a third party's Web site (or through some other means
or medium), we will collect your information from the third party only if you
opt-in to receive additional communications from us, or we are required to
fulfill some function in relation to your activity (e.g., to send your order or
deliver a prize).
Information Collected by Other Means or Media
In some situations, we may also collect personally identifiable information and
other information about you through other means, directly or indirectly. For
example, if you access any SPE content, or purchase such content via your
wireless carrier or through another third party, SPE may collect information
directly from you or through the third party. Likewise, if you use our
software, or provide information to other companies who share information about
their customers, we may collect additional information about you. In each of
these cases, SPE will apply this policy to any personally identifiable
information.
Information About Other
People
Some SPE sites and Services may ask you to submit personally identifiable
information about other people. For example, you might submit a person's name
and other personally identifiable information if you purchase a gift and want
to have it sent directly to the recipient. A record of that transaction will be
maintained as allowed and/or required by law.
Customer Service
Some Services may offer support and technical assistance through customer
service centers via telephone, online chat, or e-mail. Whenever you communicate
with customer service, you do so with the understanding that an operator may
view and make changes to the information in your User Account in order to
provide the assistance that you need.
Non-Personally Identifiable Information That We
Collect
As part of the registration process for some Services, you may be asked to
provide information that does not personally identify you. For example, you may
be asked to provide information concerning your film, music or other
entertainment preferences, purchasing habits, and the like. This information is
generally optional but may be included in your User Account profile. SPE
requests this information to understand you better and to also bring to your
attention new services, programs, or offers that may be of interest to you.
In many cases, SPE will automatically collect certain non-personally
identifiable information about your use of its sites and Services. SPE might
collect, among other things, information concerning the type of Internet
browser or computer operating system you are using, the domain name of your
Internet service provider, your "click path" through the SPE sites or
"click-through" from an e-mail, the Web site or advertisement that was linked
to or from the SPE site when you visited, and your IP address. To do this, SPE
may use cookies and other technology (see below). If you are using our wireless
Services, we may also automatically collect information such as the type of
wireless device you are using, your mobile identification number (assigned by
your telecommunications carrier) and telecommunications carrier. Your use of
our Web sites and Services, and information provided through these
technologies, will be anonymous unless you provide us with personally
identifiable information or have provided such information in the past.
Cookies and Related
Technology
SPE Web sites, and some Services and advertisements may contain "cookies,"
clear gifs (also known as web beacons or web bugs), or similar technology. A
cookie is a piece of data that is sent to your Internet browser, which will
store the cookie on your computer if your browser is enabled to accept cookies.
Web beacons assist in the delivery of cookies and the collection of
non-personally identifiable information, such as "click path" and other data as
described above.
SPE uses cookies, clear gifs, frames, server log analysis and other
technologies as they are developed to customize your experience with our sites
and Services.
Most Internet browsers will allow you to erase cookies from your computer hard
drive, block acceptance of cookies, or receive a warning before a cookie is
stored. You should refer to your browser instructions or "Help" screen to learn
more about how to manage cookies. Please note, however, that if you block
cookies, some portions of the SPE Web sites and Services may not function
properly.
SPE does not control cookies in third party ads, and visitors are encouraged to
check the privacy policies of advertisers and/or ad services to learn about
their use of cookies and other technology. The ads appearing on our Web sites
may be delivered to you by third-party advertising companies. SPE's Privacy
Policy does not cover the use of information collected from you by third party
ad servers. These companies may use information (not including your name,
address, e-mail address or telephone number) about your visits to this and
other Web sites in order to provide advertisements on this site and other sites
about goods and services that may be of interest to you. If you would like more
information about this practice and to know your choices about not having this
information used by these companies, please click here
http://www.networkadvertising.org/optout_nonppii.asp.
Special Notice Regarding
Children Under 13
SPE recognizes the sensitivity of personally identifiable information
concerning children under the age of 13 and therefore provides this special
notice. SPE will not knowingly collect, maintain, or disclose any personally
identifiable information from a child under 13 without first obtaining consent
from that child's parent or legal guardian.
If you are the parent or guardian of a child under 13, and your child would
like to participate in certain Services (and SPE has chosen to make such
Services available to children in this age group), your child will be prompted
to print out a form for you to complete and mail in to SPE. The form will list
the information required from both parent/guardian and child, as well as the
intended uses of the information. SPE will only collect information that is
reasonably necessary for your child to participate, and SPE will not share your
child's personally identifiable information with any third party (except for
purposes of fulfillment by a third party that has agreed to protect the
information in accordance with this Privacy Policy), unless you specifically
consent, or as permitted by applicable law. You may also subsequently revoke
your consent and request that your child's information be removed from SPE's
active list. Please refer to the form for instructions and further information.
If you are a parent or guardian who has discovered that your child under the
age of 13 has submitted his or her personally identifiable information without
your permission or consent, SPE will make reasonable efforts to remove the
information from its active list, at your request. To request the removal of
your child's information, please send an e-mail to
poheidi@edkofilm.com.hk and be sure to include in your message the same
User Name and password and/or e-mail address that your child submitted.
SPE encourages parents and guardians to spend time online with their children
to become familiar with the types of content available on the SPE Web sites and
the Internet generally.
Use, Disclosure,
and Sharing of Information
Non-Personally Identifiable
Information
From time to time, SPE may use and share with third parties aggregate,
non-personally identifiable user information to show general demographic and
preference information among users of the SPE Web sites.
Personally Identifiable
Information
SPE uses information about you to deliver the Services that you request, to
keep you informed about changes affecting our Services or your account, to
inform you of other Services or offers in which you might be interested, and to
improve and enhance our sites and Services. If you provide SPE with personally
identifiable information, we will take all reasonable and appropriate steps to
protect it from unauthorized disclosure.
If you opt in to receive e-mail from us, you can always opt out of future
marketing messages by following the directions in each message to
"unsubscribe." However, if you choose to opt out of marketing messages, we
reserve the right to contact you regarding your account status, technical
support, product information, changes to account terms, and any other matter
that might affect our service to you and/or any products you purchased from us
or registered with us, as applicable.
As stated in the Terms of Service, you will be deemed to have consented to the
disclosure to, and use by, a subsequent owner or operator of a SPE Web site or
Service, of any information about you contained in the applicable SPE database,
if SPE or one of its companies assigns its rights and obligations regarding any
of your information at the time of a merger, acquisition, or sale of all or
substantially all of SPE's or such SPE company's assets related to the
applicable site or Service to a subsequent owner or operator. In the event of
such a merger, acquisition, or sale, your continued use of the site or any
related Service signifies your agreement to be bound by the Terms of Service
and Privacy Policy of the site's or Service's subsequent owner or operator.
The SPE companies may work together in order to provide portions of the SPE
sites and some Services (e.g., to fulfill prizes won in a sweepstakes, or to
provide other support for a Service). These companies will handle your
personally identifiable information in accordance with this Privacy Policy.
As stated above in
Personally Identifiable Information That We Collect - Special
Promotions and Purchases, SPE may also work with third
parties to provide some Services on our sites. In connection with those
Services, you are deemed to consent to us sharing your information with third
parties who provide services such as processing of credit card transactions,
customer service, promotion administration, order fulfillment and/or prize
delivery, as applicable. Third parties who provide, or participate in, Services
on SPE sites are prohibited from using our customers' personally identifiable
information for marketing purposes and/or from sharing, selling, or otherwise
using such information, unless you choose to opt in to marketing, sharing, or
other uses by the third parties.
If you do not want your
information to be used for marketing (or other purposes
unrelated to the provision of SPE Services) by a
third party who participates in a Service on one
of our sites, do not opt in to such use by that
third party when you register to participate in
the Service.
Please note that whenever you opt in to receive future communications from a
third party, your information will be subject to the third party's privacy
policy. If you later decide that you do not want that third party to use your
information, you will need to contact the third party directly, as we have no
control over how third parties use information. You should always review the
privacy policy of any party that collects your information to determine how
that entity will handle your information.
SPE will not share, sell, rent, or disclose any personally identifiable
information that we have collected except as stated herein, or in the following
instances: 1) we have been given your consent to disclose; 2) we have
previously informed you of the disclosure, including by means of our Privacy
Policy or on the Web site, or through the Service where you provided your
information; 3) we are required by law, legal process, or court order to
disclose; 4) disclosure is necessary to identify, contact, or bring legal
action against someone who may cause or be causing harm to, or interference
with, SPE's rights or property, other SPE Web site users, or anyone else; or 5)
to respond to an inquiry, request or complaint that you have made. SPE may also
use IP addresses in cooperation with Internet service providers to identify
users if we deem it necessary to comply with law, to enforce compliance with
this Privacy Policy or our Terms of Service, or to protect our sites,
customers, or others.
Our Commitment to
Data Security
While SPE takes reasonable and appropriate precautions to protect your
personally identifiable information from unauthorized disclosure and to prevent
possible security breaches in our Web sites, Services, and customer databases,
no Web site, Internet transmission, computer system, or wireless connection is
completely secure. Consequently, SPE cannot guarantee that unauthorized access,
hacking, data loss, or other breaches will never occur. Your use of the SPE
sites and Services is at your own risk. SPE urges you to take steps to keep
your information safe by memorizing your password or keeping it in a safe place
(separate from your account information), logging out of your User Account, and
closing your Web browser.
Whenever you give SPE sensitive or confidential information (for example,
credit card numbers for Purchases), SPE will take commercially reasonable steps
to protect the information by establishing a secure connection with your Web
browser. SPE employs a security technology known as a secure-socket-layer
("SSL") to protect the transmission of payment information to the site. Unless
otherwise specified herein or on the site where you make a Purchase, credit
card numbers are used only for payment processing and are not retained for
marketing purposes.
Hyperlinks To and
From Other Sites
SPE sites may frame, and/or contain links to, or advertisements about, non-SPE
Web sites. Other sites may also reference, advertise, or link to SPE sites. SPE
does not endorse or sponsor other Web sites, is not responsible for the privacy
practices or the content of non-SPE sites, expressly disclaims any statements
or assertions made on such Web sites, and denies all liability associated with
your use of, and the content on, such other sites and advertisements.
Consent to Processing
in the United States
By providing any personally identifiable information to SPE, all users fully
understand and unambiguously consent to this Privacy Policy and to the possible
collection, storage, and processing of such information in the United States of
America.
Contact Us Regarding
Privacy
SPE is dedicated to protecting your personally identifiable information and
welcomes comments and questions on this Privacy Policy. You may e-mail your
questions or comments to:
poheidi@edkofilm.com.hk
Notification of Changes
SPE reserves the right to change this Privacy Policy and its Terms of Service
at any time. In case of any material change to the Privacy Policy, we will
replace the "Privacy Policy" link on the home page of our sites with a link
entitled "Updated Privacy Policy" for no less than 30 days. All changes to the
Privacy Policy and/or Terms of Service will be effective when posted, and your
continued use of any SPE site or Service after the posting will constitute
acceptance of, and agreement to be bound by, those changes.
Effective Date: 26th September 2005 |
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